How can we translate HBS' 4DX framework to marketing? In this article, I'll do a deep dive into lead and lag KPIs to make sure you're judging your campaigns by the right metrics.
Google Ads is one of the most powerful marketing channels to generate sales for your e-commerce store. I'll learn you the basics for setting up your own campaign.
If you are running an e-commerce business, CLV is a very important KPI to know for your marketing strategy.