Relevance is the key to (email) marketing success
Relevance is the most important piece of the (email) marketing puzzle. If you get it right, people will love your marketing emails. Here's an example from SuitSupply.
Marketing
As a Marketing Consultant with over 10 years of experience I love sharing my thoughts on the state of marketing. There are definitely some actionable tips & tricks as well. Read on and start growing your business.
I don’t like email newsletters
The time of a one size fits all email newsletter is long gone. If you want to be successful at email marketing, you have to personalize your emails.
Why you should use different email addresses for marketing and operations
Using different email addresses and even subdomains for personal emails, transactional emails and marketing emails makes everyone’s lives easier. I drafted an example case to drive this point home.
Why I am not offering stand-alone SEO services
SEO is a great marketing tool as it will bring free relevant traffic to your website. It also takes time and doesn't really have guaranteed results. Here is what you need to know.
How to create a marketing funnel for a financial B2B SAAS solution using HubSpot
The exact approach I used to generate over 677 high-quality leads for a B2B SAAS company.
Marketing in a privacy-first world
The privacy-first world means that it’s important that you as a company are the owner of your marketing data, now more than ever.