Relevance is the key to (email) marketing success

Relevance is the key to (email) marketing success

This week I received a marketing email from SuitSupply that I think can serve as a great example of how email marketing should be done. It's kind of a follow-up to my previous post on email marketing titled 'I don’t like email newsletters'.

Here are two screenshots of the email I recieved: (You can also view the full email right here)

Suitsupply marketing email
Suitsupply marketing email

There are a couple of things at play here why I think this is a great example of how email marketing should be done:

  • It's timely, since this time of the year people start thinking about their summer outfits.
  • It's highly relevant. Arthur was the amazing stylist who assisted me at the SuitSupply store in SOHO, NYC, immediately adding context to the email for me. And the off-white crewneck is exactly one of the items I purchased (and love!).
  • It's always fun to find a couple of new ways to pair the clothes you bought last season!

All of this together make this email feel highly personalized. It almost makes it feel as if Arthur him self sent me this email. I really don't mind getting marketing emails like this, even if I wouldn't be in the market for some new clothes right now.

This is a great example of why you need to focus on first-party data for your marketing efforts. As a HubSpot Consultant, it's also one of my favorite projects when assisting companies with their marketing efforts. With the right data you can create highly personalized marketing emails like these and use them at scale in an automated way. And guess what? HubSpot Workflows make it really easy to set this all up!

Listen to the podcast episode

Blog post avatar Jasper
By Jasper Meurs
Last updated on
August 16, 2023
Subscribe to my free newsletter!

Receive updates when I share new content that will help you grow.