How do you bring value in a world where you can create an AI-generated article with the click of a button? This is a question I have been thinking about over the past couple of months, ever since the use of generative AI became more widely adopted.
I have been experimenting with generative AI ever since the first public version of ChatGPT was released, and I have definitely found some good use cases for it. But even when I try to use it to expand on an article I wrote or when I just ask it to edit one of my articles for optimal readability, I can’t help but notice how it also changes my tone of voice.
As a human we all have a unique perspective. A perspective that has been forged over the years by all of our past experiences, our personal interests, believes and relationships. All of these is what gives us a unique voice, and this is what I’m doubling down on.
I don’t just want to create content. I want to share my perspective.
Now how can I write an article mentioning generative AI without asking ChatGPT itself what it thinks about this topic?
What does ChatGPT itself think about making the difference as a human in content creation
Question: How can I make a difference with the blog posts I write in a time where anyone can generate hundreds of blog posts with the click of a button?
In a time when content creation can be heavily automated and the internet is saturated with blog posts on virtually every topic, standing out and making a difference can seem daunting. However, there are still many strategies you can employ to ensure your blog posts are impactful and valuable to your readers:
- Original Insights and Personal Stories: Share your unique perspectives or experiences. Personal stories or insights that resonate on a human level often engage readers more effectively than generic content.
- Quality Over Quantity: Focus on producing high-quality content rather than churning out a high volume of posts. Well-researched and thoughtfully written articles are more likely to stand out.
- Engage with Your Community: Interact with your readers through comments, social media, or email. Building a community around your blog encourages loyalty and repeat visits.
- Provide Actionable Value: Make sure your blog posts provide practical advice, clear takeaways, or actionable steps that readers can benefit from immediately.
- Stay Current and Relevant: Keep up with the latest trends and news in your niche. Being one of the first to comment on recent developments can give you a competitive edge.
- Improve SEO: Optimize your blog posts for search engines to increase visibility. However, don't compromise the quality of your content for the sake of SEO.
- Innovate with Multimedia: Integrate various forms of media such as videos, podcasts, infographics, and interactive content to enhance the user experience.
- Collaborate: Work with other bloggers or experts in your field. This can increase your credibility and reach.
- Be Consistent: Publish regularly to keep your audience engaged and to demonstrate your commitment to your blog.
- Feedback and Adaptation: Listen to your audience's feedback and be willing to adapt your content strategy. Understanding what works and what doesn't is key to improvement.
- Utilize Data: Make data-driven decisions by analyzing your blog's analytics. Understand what content performs well and why, then replicate that success.
- Develop a Strong Voice: Find and hone your unique voice as a writer. A strong, consistent voice can help you build a brand and connect with readers on a deeper level.
- Educate: Instead of just presenting information, aim to educate your readers. People value learning new skills, concepts, or perspectives.
- Challenge Norms and Question: Don't be afraid to go against the grain and question common beliefs or practices. This can stimulate discussion and interest.
- Improve Accessibility: Ensure your blog is accessible to as many people as possible, including those with disabilities. This means considering things like text size, color contrast, and alt text for images.
Remember, the goal is not to outpace the machines at their own game, but to add something they cannot: the personal touch, creativity, empathy, and deep subject matter expertise that comes from a human being. Use technology as a tool, but let your human qualities shine through in your blog posts.