If you’ve ever tried juggling lead management, client follow-ups, marketing campaigns, and reporting all while trying to actually run your business… you’ve probably realized quite quickly how things can start to slip. If you don’t have the right CMS on your side, you’ll quickly start to feel overwhelmed. This is where HubSpot comes in.
As someone who lives and breathes HubSpot Consulting every day, I’m often asked “What does Hubspot actually do?” but in my opinion, the question isn’t just what it does, it’s more “How can HubSpot help me to grow my business without making things more complicated?”
To give you an idea of what HubSpot does, and why it’s become such a powerful asset in my armory for my clients, let’s take a closer look.
Hubspot in a Nutshell
HubSpot is a customer and content management system, the main power lies in what they’ve coined as their Smart CRM. The goal of HubSpot is for it to become the business management platform for nearly every aspect of your business, what’s sometimes referred to as a single source of truth. It’s the place you go to find your customer lists, manage your email campaigns, track sales conversations and phases with every single one of your clients. Think of it like a big filing cabinet where everything is perfectly organized, up to date, and cross referenced. It’s a way to bring together all of your marketing, sales, service and website content into one place, so that everything you say and do for your customer can be checked, tracked, and analyzed for peak performance.
How Does This Apply to My Business?
There are 5 main pillars within HubSpot that highlight its main functions, and they’re all areas that I can help you define and implement to ensure you take advantage of all of these benefits, and help structure the content of your business for peak success.
HubSpot Smart CRM
At the heart of HubSpot, and probably what it’s most known for, is the Smart CRM. This acts as the single source of truth for your organization, and allows you to store and manage all of the contacts, companies, and deals for your business, in one easy to access place. Every interaction, whether it’s a website visit, opened email, logged phone call, etc. can be tracked here. Not only does this give you great visibility into your customers and their progression through different sales phases, but it’s a simple and powerful way to start centralizing content for your any business.
HubSpot Marketing Hub
The Marketing Hub is where HubSpot shows it’s potential to help grow your organization. While the CRM is great for things going on right now, and managing the day to day, the Marketing hub is where you start to project into the future. This empowers you to build and send eye-catching emails with the help of templates, as well as create forms, site pages, and landing pages to capture leads and run campaigns that actually convert the skeptics into paying customers. Combine this with automation workflows offered by HubSpot and I can help you nurture those skeptics with minimal effort, and the detailed reporting tools give you insights into what’s working and what’s not. This becomes the core pillar for your inbound marketing strategy.
HubSpot Sales Hub
When it comes to your sales teams, HubSpot’s Sales Hub can help you close deals faster, and with less effort than manual tasks. In some cases, users have reported a 400% increase in monthly SQLs because of HubSpot Sales’ abilities to pinpoint growth opportunities sooner. The power and beauty of the HubSpot Sales Hub allows you to streamline your processes with tools like email templates, meeting links, automated tasks reminders, and even build out a deal pipeline for projecting client conversions. It’s then possible to track every engagement of a prospect, automate follow-ups, and manage your sales flow more efficiently. It’s especially useful for teams that are looking to scale, and are looking for ways to standardize their approach to clients, but without losing that personalized tone of voice or style that your business has mastered so well up to this point. And for added depth, check out my video on Why Your Marketing Campaigns Are Failing to see how you can avoid spending $50,000 on a campaign that goes nowhere
HubSpot Service Hub
The HubSpot Service Hub is the next logical step in the customer journey. Now that you’ve converted a skeptic to a loving, paying customer, you need to take care of them and make sure they keep coming back. The HubSpot Service Hub helps to centralize support with tools like ticketing systems, live chat, and a customer knowledge base for self-service initiatives to cut down on human time answering queries. There are even survey options that can be automated and sent to customers for feedback, response workflows for positive and negative feedback, and customer satisfaction tracking over time. This allows you to focus most on cases where customers may be at risk of going elsewhere, and I can help you identify these opportunities before they arise. The HubSpot Service Hub is about delivering high quality service to clients when they need it, where they need it, how they need it, while staying organized, engaged, and proactive with clients.
HubSpot CMS Hub
Finally, the CMS. It shouldn’t be a surprise that, yes, HubSpot can also be used to power your website. Again, as a single source of truth, what better tool to use for website management? It already has all your customer and company data, so leveraging that should be a no-brainer. The HubSpot CMS Hub lets you build and manage your entire website with intuitive drag and drop tools, fast hosting, and built-in SEO recommendations. I can even help you personalize your content based on who’s viewing your site, create custom landing pages, and track how your content is trending and performing. If you’re looking for a seamless and optimized way to connect and correlate your website directly to your marketing and sales efforts, the HubSpot CMS Hub is an absolute must for your business.
How Can I Help?
It may seem like you have all the tools you need now to take your business to the next level. And while this is definitely helpful advice, HubSpot is only part of the equation, albeit a very integral part. But setting up and configuring all of these things for a newcomer can also quickly become daunting and overwhelming, and the results you’ll see from your customers are only as good as the data in your system. As a certified HubSpot Consultant I work every single day with customers to help analyze their current process, configure HubSpot to match their business needs, automate the time-consuming stuff, and provide training, strategy, and support to keep operations running smoothly for the long haul.
Whether you’re starting with the free CRM, considering a professional plan, or just want to understand how to turn your email list into sales, I’ll get you there. And as bonus: If you purchase your HubSpot license through me, I can waive HubSpot’s onboarding fees and provide you with a personalized white-glove onboarding experience that’s tailored to your business.
Final Thoughts
HubSpot isn’t just another fluff tool that’s riding the trends, it’s the engine that helps real businesses grow with structure, automation, insights, and intent that are hard to get elsewhere.
If you’re curious about how HubSpot could fit into your business or want help getting started the right way, book a free intro call with me and let’s explore the possibilities together. Once you see what HubSpot can do for your business, it’s hard to imagine running your business any other way.
