1 min read
Mapping Every Path: The Unexpected Rewards of All-Scenario Planning
This sounds pretty straightforward, right? When I read it first in the book Clear Thinking by Shane Parrish, I thought “Well, thank you for stating...
growth (2)
3 min read
B2B marketing for an early-stage startup
Over the past decade of my life as a marketing consultant I’ve been approached by multiple startups for my expertise. Some of them were already...
3 min read
HBS 4DX for Marketing
It starts with an idea. We’ve all had great ideas on what we want to see or what we want to improve in our marketing strategies, and we start by...