My thoughts on business and life

Regular updates and insights

1 min read

What is Customer Lifetime Value

Many businesses today have a marketing strategy that looks to maximize immediate conversions. However, you should also consider what a customer’s value over time is. When you look at your customers as lifelong buyers of your products or services,...

Read More

6 min read

Google Ads For E-Commerce: A Simple Guide

I can’t count the number of times that I’ve started with a new client, only to find a Google Ads search campaign that is set up totally wrong.

Read More