My thoughts on business and life

Regular updates and insights

1 min read

Relevance is the key to (email) marketing success

This week I received a marketing email from SuitSupply that I think can serve as a great example of how email marketing should be done. It's kind of a follow-up to my previous post on email marketing titled 'I don’t like email newsletters'.

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2 min read

My favorite HubSpot automations

Hubspot automations are a powerful tool for streamlining your sales and marketing processes. By setting up specific triggers and actions, you can...

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2 min read

Why you should use different email addresses for marketing and operations

As a business you’re probably sending out a lot of emails on a daily basis. And quite often there are also different types of emails being send out...

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3 min read

Why I moved my website from Webflow to Ghost

In short: I want to focus more on content

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3 min read

The missing interface to your organization

One of the things I love doing while traveling is observing the difference in adopting technology, both by businesses and the government. But...

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5 min read

Things to do in New York City

I still remember the first time I arrived in New York. Seeing the city skyline in the distance while we were on approach for JFK. Grabbed our bags,...

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2 min read

Things to do when you are visiting Amsterdam

Ever since I’ve visited Amsterdam for the first time about 4 years ago this has become one of my favourite cities to visit for a day trip (I live...

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5 min read

Weekend in Prague

Last week I spent the weekend in Prague, the capital of the Czech Republic. There were a few things I had in mind when travelling there. I wanted to...

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1 min read

Focusing is about saying no

While having my after-lunch espresso I opened up YouTube and I saw this video recommended to me:

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1 min read

I don’t like email newsletters

Email newsletters have been a staple of digital marketing for many years, but with the increasing availability of personalized marketing tools, it’s...

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