1 min read
With privacy laws like GDPR in the eu and the California Consumer Privacy Act (CCPA) in California, together with a stronger focus on privacy in software updates like iOS 14.5 and the new privacy sandbox on Android, the marketing landscape has...
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3 min read
One day I got an email, a company I worked with before was ready to take the next steps and get started with marketing automation. At the end of our...
3 min read
When working with B2B clients there is always one thing that makes them struggle. One hurdle that always seems the hardest to overcome. This is...
3 min read
Over the past decade of my life as a marketing consultant I’ve been approached by multiple startups for my expertise. Some of them were already...
3 min read
It starts with an idea. We’ve all had great ideas on what we want to see or what we want to improve in our marketing strategies, and we start by...
3 min read
Is working with a freelance e-commerce consultant really worth it? I’ve been asked this exact question many times before working with a new client.
1 min read
Many businesses today have a marketing strategy that looks to maximize immediate conversions. However, you should also consider what a customer’s...
6 min read
I can’t count the number of times that I’ve started with a new client, only to find a Google Ads search campaign that is set up totally wrong.