1 min read
Email newsletters have been a staple of digital marketing for many years, but with the increasing availability of personalized marketing tools, it’s time to reconsider the value of this type of mass communication. I don’t like email newsletters...
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So on Wednesday I noticed that I have been working very long days. And although I don't mind doing this, I am well aware that rest is also part of...
1 min read
Although I do not really believe in the concept of New Year's Resolutions (I do firmly believe that every day is a good day to start a new...
4 min read
This week a prospect asked me about my experience with SEO. A question I’m getting quite often these days as a HubSpot Consultant.
5 min read
Imagine if you were to merge your business with the largest media company serving your industry. Overnight, you’d seemingly have the attention of all...
1 min read
With privacy laws like GDPR in the eu and the California Consumer Privacy Act (CCPA) in California, together with a stronger focus on privacy in...
3 min read
One day I got an email, a company I worked with before was ready to take the next steps and get started with marketing automation. At the end of our...
3 min read
When working with B2B clients there is always one thing that makes them struggle. One hurdle that always seems the hardest to overcome. This is...
3 min read
Over the past decade of my life as a marketing consultant I’ve been approached by multiple startups for my expertise. Some of them were already...
3 min read
It starts with an idea. We’ve all had great ideas on what we want to see or what we want to improve in our marketing strategies, and we start by...